Garamond: to g or not to g?

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Excuse the bad pun, but hopefully this will set the tone for the Crooked World: a modern-day fantasy series full of mystery, adventure and cringe-worthy jokes.

The paperback version of Crooked Step will be coming out in May, which means that it’s time to make some final decisions on typography. This was when Suvir Mirchandani’s study on typeface made the news. I’m going to pretend to be intelligent by linking to the original source, then the CNN article, and lastly the BBC article, but actually, I read it first on (and it’s not Reddit) Imgur – thank you @lalalathisisme. So… Garamond is more eco than Times New Roman and Century Gothic? And more so than Courier, Brush Script, Helvetica, Comic Sans, Cooper Black and Impact (imagine a whole book in Impact…)? Why not use Garamond, a font chosen for Dr. Seuss? It’d be a different matter if the winner was Comic Sans…

Government $467 Million A Year. Font size is a tricky thing to consider. A Karen Millen 12 won’t be the same sized 12 as an M&S 12; a Garamond 12 has a smaller letter size compared to Century Gothic and Times New Roman, making it harder to read.

Flashback: 2010. Garamond is, sadly, not part of this study, but with some font size adjustments, Century Gothic comes out on top. Ctrl+A, Century Gothic. And… it looks awful. The font that makes Casino Royale‘s poster look awesome simply looks awful in long copy. My eyes… And not only mine, it seems. Good for headlines and short copy doesn’t equal to painless for longer, body copy.

It’s 1 a.m. – time for typos instead of typography. What to do? Oh, Garamond 12, you’re it. Except Garamond isn’t simply Garamond, and that Garamond looks so much better than my free MS (aka Monotype) Garamond. Is this what they mean by random purchase urges past midnight? A few numbers in a few boxes, and the pretty one is mine (+ 4 other users’) for life. Glad that “shipping” is “N/A”.

There goes the first bit of expenditure on the Crooked World from the royalty/advance of my baby names book. Good night, and if you’re planning on your own typeface adventure soon, let me finish on a clichéd: good luck.

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1 Comment

  1. Pingback: So I should really start promoting my book… | eshen stories

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