This is not a platform

I just like this painting, so let’s get this unrelated René Magritte artwork out of the way before we start on the topic of platforms (MIND THE GAP – sorry, had to be said). This picture is saying that a picture of a pipe isn’t a pipe – it’s just a representation. This is probably as deep as this post is going to get.


So… platforms. There’s a lot of talk about setting up your website, your blog, your twitter and tumblr and instagram and pinterest to pimp your writing to the world. A lot of writers, including myself, therefore start blogs about writing.

As someone who writes YA fiction, that makes no sense. A platform raises you in your potential readers’ awareness, and my potential readers (or – let me sink back to my advertising background for a sec – targets) aren’t writers.

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